One of the top 6 e-commerce sales channels in Saudi Arabia


E-commerce in Saudi Arabia is   one of the fastest emerging and developing sectors in business, according to a report issued by the General Authority for Statistics in Saudi Arabia . The volume of e-commerce in the Kingdom of Saudi Arabia amounted to approximately 16.7 billion riyals during the year 2020, and it is expected to reach 27.7 billion riyals by By 2025, this exponential growth reflects the growing reliance on e-commerce by individuals and companies.

And it is not limited to individuals only, but e-commerce is a huge opportunity for startups and medium-sized companies to expand their business and increase their sales and revenue percentage, due to the low costs and the great capabilities offered by electronic channels in marketing, advertising, and facilitating payment and delivery.

And since this growth continues continuously, the use of sales channels and e-commerce platforms  becomes more important than ever to ensure the success of business in Saudi Arabia, so in this article we will learn closely about the field of e-commerce and what are the most popular channels in the Kingdom to succeed in this the field.

6 of the best e-commerce sales channels in Saudi Arabia

The importance of  e-commerce in Saudi Arabia  is enhanced due to the changing consumer patterns of consumers, as they are looking for a comfortable and varied shopping experience that is available around the clock, and electronic channels provide stores with greater opportunities to expand their audience and reach new customers by reaching many regions in the Kingdom and even abroad. Therefore, together, we will learn about the best e-commerce sales channels in the Kingdom, and learn about how to sell products on each platform.

Saudi Noon

The Saudi  Noon platform is one of the best leading e-commerce platforms  in the Kingdom. Noon was established in 2017 as an e-commerce platform or marketplace for consumers, which is owned by the Mohammed Al-Faisal Investment Group. The Noon platform is presented through its website and its application for smart phones as one of the most important e-commerce  applications  Online shopping services for many different products such as electronics, fashion, beauty, home supplies, sporting goods and many more.

The Noon platform is a comprehensive platform where users can search and browse for the products they want to buy through a simple and easy-to-use interface. The platform is also characterized by providing exclusive offers and discounts to users on various products on a regular basis.

How to register in Noon

The Noon platform provides the possibility of automatic linking to customers of third-party companies through the order management system. These orders are received automatically and then prepared and shipped. Those interested in selling their products on the Saudi Noon platform can do so by following the following steps:

  1. Visit the Saudi Noon website and register as a seller .
  2. If your business operation requires the registration of a trademark, it must be registered first with the competent authorities.
  3. Choose the category of products you want to sell and add them to your store on the platform.
  4. Upload photos and descriptions of products and place prices and shipping information.
  5. You can manage your store and answer any customer inquiries through your own control panel.
  6. Provide shipping and delivery information for orders to customers, and ensure compliance with the shipping and delivery terms described on the platform.
  7. Money is paid to the seller after the customer receives and confirms receipt of the products.

Selling products on Noon Saudi Arabia does not require any upfront fees, and fees are calculated based on commission only, ranging between 5-27%, depending on the type of product offered, in addition to many other features such as:

  • Having a large customer base, which increases the chance of products reaching a large number of potential customers.
  • The ability to create a store dedicated to brands on the Noon platform, which increases the credibility of the product and increases the chance of reaching potential customers.
  • Noon has an easy-to-use interface and provides multiple tools to effectively manage the store and products.
  • Users enjoy 24/7 technical support, which helps resolve issues and inquiries quickly and efficiently.
  •  The Noon platform provides multiple options for safe payment, including payment on receipt and online payment, which increases users’ confidence in the platform and makes purchasing easier and safer.
  • Noon allows users to advertise their products for a fee, which increases brand awareness and increases the chance of reaching more potential customers.
  • Noon is characterized by providing fast delivery of products to customers in record time, which increases customer satisfaction and increases the chance of obtaining a discount

Saudi Amazon

The Amazon Saudi Arabia platform Amazon is one of the leading platforms in the field of  e-commerce in Saudi Arabia  Marketplace, the platform was established in 2019 and offers a wide range of electronic products, household, health and beauty products, fashion, accessories, household items, electronic devices and many other products available on its application, which is one of the most important commerce  applications electronic .

How to register on Amazon

Merchants can join the Saudi Amazon platform and sell their products through the “Fulfillment” service, which allows merchants to send their products to Amazon centers in the Kingdom, where products are stored, shipping and delivery management to customers by the Amazon team, and a system allows merchants to manage inventory, prices, promotions, sales and shipping. Delivery and payment through one integrated account. Amazon provides the possibility of automatic linking to customers of third-party companies through the order management system. These orders are received automatically and then prepared and shipped. If you want to sell your products on Amazon Saudi Arabia, you will need to follow the following steps:

  1. Start by registering as a new seller by visiting the “ Sell on Amazon ” page and following the steps mentioned there.
  2. After logging in to your account, you can add the products you want to sell on Amazon, this requires uploading product images and descriptions, specifying the price and available quantity.
  3. You must specify the shipping and delivery method for the products you will sell, whether by self-shipping or by a shipping company that works in cooperation with Amazon.
  4. Create your own payment account to be able to receive the money you get from selling products.

Once you add products, select a shipping method, and create a payment account, you can start selling products on Amazon Saudi Arabia, and you will get updates on orders and payments via your seller account, and when you receive an order from customers, the product must be packed and shipped on time, and provide the tracking number if it is completed Using a shipping company, and the advantages of selling products on the Amazon Saudi Arabia platform include the following:

  • The Amazon Saudi Arabia platform has a very large number of users who browse the site daily and search for different products, which makes it a good place to promote your products.
  • You can use Amazon to promote your products by using various marketing tools such as sponsored ads and special offers.
  • Amazon provides a fast and reliable delivery and shipping service to customers, so you can take advantage of this service to get your products delivered quickly and reliably.
  • Providing safe and easy payment methods for customers, which enhances the credibility of the platform and maintains its reputation.
  • Amazon provides specialized technical support to users and sellers on the platform, and you can take advantage of this service to solve any problem you encounter while selling on the platform.

eBay platform

The eBay platform is one of the most popular Marketplace e-commerce platforms in the world, providing users with the opportunity to buy and sell products online. eBay was founded in 1995 in the United States of America and has expanded to become available in many countries around the world, including the Kingdom of Saudi Arabia.

The eBay platform allows users to buy and sell all the products they can think of, whether new or used, starting from tools, electronics, clothing, accessories, cars and many more, and it is famous for providing countless opportunities for buyers and sellers around the world, and it allows users the opportunity to reach new customers and deal with them easily And safety.

How to register on eBay

eBay provides protection for sellers and buyers from fraud and forgery, including a protection program for buyers and sellers, shipping and delivery insurance, and in order to sell on the eBay platform, the following steps must be followed:

  1. Create an eBay account if you don’t already have one.
  2. Choose the category of the product you want to sell, including specifying the type, condition, and more details related to the product.
  3. Determine the price at which you wish to sell the product and ensure that it is set correctly.
  4. Provide an accurate and complete description of the product you wish to sell, including features, condition, conditions and other details related to the product.
  5. Put up a good, clear picture of the product you want to sell, so that potential buyers can see the product and the condition it is in.
  6. Define your terms of sale, such as shipping and return policies, payment methods, etc.
  7. Once you have put in all the necessary details, you can post your ad on eBay and start selling products.
  8. Once the advertisement is published, potential buyers will contact you with questions and inquiries, and you must respond to them accurately and quickly to enhance the chances of selling the product.

Since eBay is a global platform, it provides many advantages for merchants who sell their products through it, and these features include the following:

  • Reaching a large audience from different parts of the world, which enables sellers to sell their products to new and diverse customers from all over the world.
  • It allows sellers to easily create accounts and display their products in a simple and direct way.
  • The platform provides useful tools to easily manage orders and business processes.
  • Providing strong protection for buyers and sellers, protecting sellers from fraud and fraud and providing buyers with protection and refund options if they receive products that are not as described or not authentic.
  • Customers can pay with credit cards, bank accounts, and PayPal, and eBay allows sellers to accept payments securely and easily.
  • eBay provides sellers with useful data and statistics about sales, performance, customers, and more, enabling them to improve their performance and increase their sales.
  • It provides sellers with multiple shipping and delivery options, and customers can choose between several available shipping and delivery options.


The Shopify platform is one of   the world’s famous e-commerce platforms under the name Shopping Carts, which provides online shopping services. It was founded in 2015 and is headquartered in Canada. The platform provides its services in a number of Arab countries, including the Kingdom of Saudi Arabia, Egypt, Kuwait, Bahrain, and others .

How to register on Shopify

The Shopify platform acts as an intermediary between merchants and consumers, where merchants can easily display, promote and sell their products on the platform to consumers, and consumers can search and shop through the platform’s website and buy the products they want. The platform also provides secure delivery and payment services to ensure the convenience of users and the ease of the purchase process. Merchants can sell their products on the Shopify platform by following the following steps:

  1. Register on the Shopify platform as a seller.
  2. Adding the products to be sold to the seller’s account.
  3. Manage the list of products offered for sale and add pictures, details and prices.
  4. Respond to any inquiries made by buyers and maintain customer satisfaction.
  5. Update status of products, confirm orders and ship products after purchase.

After completing the sale process, the amounts paid by the customers are transferred to the seller’s account after deducting a commission rate determined by the Shopify platform, and among the most important  advantages of e-commerce  for selling products on the Shopify platform:

  • Shopify is one of the most famous and largest  e-commerce platforms in the world in general and Saudi Arabia in particular , and therefore it attracts a large audience of shoppers who are looking for high quality products and reasonable prices.
  • Shopify provides sellers with advanced marketing tools, such as featured ads and promotions, which help them increase their sales and attract more customers.
  • The Shopify platform has an easy and simple user interface, which helps sellers to add products and manage their accounts with ease.
  • Shopify provides outstanding technical support to sellers, which helps them solve any problem they may encounter and improve their experience of selling on the platform.
  •  Shopify provides shipping and delivery services to customers and facilitates the process of purchasing products. It also provides sellers with shipping and delivery services to facilitate the process of delivering products to customers.
  • Shopify allows sellers to sell their products without having to pay any subscription fees, which helps reduce the costs needed to sell through the platform.

basket platform

The salla platform is a technical system in conjunction with SaaS that gives users their own online stores, and it is one of the most recent platforms launched in the Kingdom, and the platform was launched in 2018 and is currently considered a popular e-commerce platform in the Kingdom of Saudi Arabia, as it provides users with an easy shopping experience It is safe and allows sellers to reach a wide audience of users and market their products easily and effectively.

How to register on the basket site

The basket platform has a global security certificate “PCI DSS”, which is an indicator of quality and reliability in the processing of electronic payments, which increases the credibility of the platform and ensures the protection of customers from electronic fraud, and if you want to sell your products on the basket platform, you can follow the following steps:

  1. Visit the Cart website and click on “ Create a Free Store ” in the top right corner of the page.
  2. You will be required to create a new account, you must enter your personal information and company details (if you are selling products as a company), and upload the required documents such as commercial registration and retail license.
  3. After confirming your account, you will need to add the products you wish to sell on the platform and specify their price and available quantity.
  4. Products and prices are reviewed by the basket team and if approved, they are posted on the platform.
  5. As soon as you receive an order for one of your products, you will receive a notification from the basket platform, and the necessary details to create an invoice and provide the products to customers are uploaded.
  6. Payments are made via direct deposit into your bank account.
  7. You can track orders, update order status, and provide customer assistance in case of any problem or query.
  8. You must keep your inventory updated and review prices regularly to ensure an excellent customer buying experience on the platform.

The Basket platform has many advantages that make it one of the best e-commerce selling platforms and channels  in Saudi Arabia . Among the most important  advantages of e-commerce  for sale in Basket are:

  • The basket platform has an easy-to-use user interface, which makes the buying and selling process easy and convenient for users.
  • The Basket platform allows buyers to pay through many multiple options, such as credit cards, payment upon receipt, and others, which increases the opportunity to purchase.
  • The basket platform has a technical support team available around the clock to solve any problems that users encounter during the buying or selling process.
  •  The basket platform cooperates with local and international shipping companies to provide reliable shipping services to its customers, which increases their satisfaction and confidence in the platform.
  • The Basket platform provides comprehensive analytics and statistics on the buying and selling process, which helps sellers understand consumer behavior and improve their business performance.
  • Selling fees on the basket platform vary to suit beginner and intermediate sellers, as a small percentage of the fee is charged on each sale.

Z platform

The zid platform is one of the  e-commerce platforms in Saudi Arabia , which works to enable merchants to sell their products online in an easy and convenient way. Zed Holding Company was established in 2017, and it is the parent company of the zed platform, and aims to enable merchants to convert to retail in its modern form.

How to register on Zed site

The Zed platform provides many services and tools that help merchants sell their products easily, such as product display, inventory and order management, payment, shipping and delivery. The platform also provides multiple marketing services, such as funded ads and social media marketing, to facilitate the process of selling products and attracting Customers, and merchants wishing to sell their products on the Zed platform can follow the following steps:

  1. Register and open a seller account on the site.
  2. Choose the right package for the budget and the type of products you want to sell.
  3. Upload photos and describe the products you wish to sell.
  4. Determine prices and define shipping and delivery policies.
  5. Monitoring and confirming orders received and preparing them for shipment.
  6. Shipping and delivery to customers, technical support and customer service.

Sellers must adhere to the standards and conditions imposed by the Zed platform to ensure the quality of products and good customer service, in order to enhance trust between customers and sellers, in addition to obtaining the following advantages:

  • The Z platform has an easy-to-use and intuitive user interface, which makes managing the online store easy and simple.
  • The Zed platform provides distinguished technical support for merchants, where help and support can be obtained when needed, through customer service or technical support available on the platform.
  • The platform allows merchants to provide different payment methods to buyers, making it easier for them to purchase.
  • The Z platform allows merchants to provide delivery service for the products sold, which increases the platform’s attractiveness to buyers.
  • Zed provides detailed sales reports and statistics to help merchants improve their performance and increase their sales.
  • It charges relatively low fees for merchants, which makes it a good choice for medium and small traders.

Tips before entering the world of e-commerce in Saudi Arabia

If you want to enter  the world of e-commerce in Saudi Arabia  and create an online store on  e-commerce platforms , here are some tips that can help you get started successfully by 3rd partner experts :

  1. Do a good study of the market and identify the needs, competitors and opportunities available, and this helps you determine the type of products you want to sell and how to market them.
  2. Determine the appropriate channel to sell your products, you can choose between many available channels, including the most important e-commerce platforms and applications  that we mentioned in this article to create your online store.
  3. You must have a good marketing plan to attract customers to your online store, and you can use digital marketing methods such as email marketing, social media marketing, and paid advertising.
  4. You must ensure that the user experience in your online store is smooth and comfortable. You must check that the website works well and contains sufficient information about your products, in addition to offering secure and easy-to-use payment options.
  5. You must ensure that good and reliable customer service is provided to clients.
  6. You must be aware of the quantities of inventory you have and how to manage them effectively.
  7. Review the laws and regulations related to the  e-commerce market in Saudi Arabia  to avoid exposure to the legal issue.
  8. Start with the actual work and implement all the previous steps, and do not forget to evaluate each step in order to identify and fix the defects and support the advantages to achieve continuous success.
  9. Searching for a third-party partner company to obtain the best logistics services in order to store, receive, prepare orders, ship them, and reach customers with high quality in a timely manner.

At the conclusion of this journey in the world  of e-commerce in Saudi Arabia , we hope that you have obtained a sufficient and comprehensive understanding of how to enter this growing and interesting field. Internet commerce requires a lot of effort and challenges, but it also provides great opportunities for success, growth and expansion in the long term. Therefore, we advise you to start with small steps and develop a clear and thoughtful plan, focusing on product quality, customer experience, and smart marketing. We also advise you to learn more about the world of e-commerce and follow new developments and innovations in this field. We wish you success in your journey in the world of e-commerce, and we hope that you will achieve success. And thrive in this interesting field full of opportunities.

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